Why Social Media Etiquette is Important…
Branding is extremely important when you are presenting yourself online. How you act on your social media accounts will determine how people view you — and subsequently your blog. While all publicity is good publicity if it is intelligent, it is important to ensure that what you are conveying on social media is the way you want others to perceive you. There are many social media websites and using them all is important, especially using them correctly. We will be doing a series of these Social Media Etiquette posts to help bloggers realize what their downfalls might be when interacting on social media websites. Today’s post is going to focus on Twitter, since that is one that bloggers, readers and general fans alike all use to interact and discuss their favourite (and not so favourite) books.
One of the ways the bookish community interacts is on Twitter. You can see Brittany from Book Addict’s Guide post on how to USE Twitter. She gives you insight on the best ways to maximize your usage of Twitter to get the most out of your connections and direct traffic to your blog. While it is important to use Twitter to engage with not only your audience but with authors and others who are in the bookish community, it is essential that you do so in a way that promotes your brand and your blog.
Seeing People on Your Timeline: Following, Unfollowing and Blocking
When someone follows you, that doesn’t mean you necessarily have to follow them back. First, check out their feed. Are they talking about things that interest you and that you would want to see on your Timeline? Follow them! If not, don’t feel obligated to. I, personally, have a high follow count (just over 900) but I know some people like to keep it in the 200s or 300s. You should only follow the people you want to and that you want to see their tweets.
If you are following someone and don’t agree with their sentiments, you can unfollow them. Unless they are personally attacking you, it is best to follow this method of removing them from your Timeline. Save blocking them if they are personally attacking you. With unfollowing, it is simple and easy to do without having to out yourself. If someone confronts you about why you unfollowed them, try to make it about yourself. Use “I” statements rather than “You” statements to avoid confrontation.
Tweeting: What To Say and When To Say It
Most advice posts on Twitter and using it for book blogging say that you should have 85% regular chatting and 15% promotion of your blog. However, I think this should be completely up to you. As someone who is addicted to Twitter and the internet in general, I find myself on Twitter more often than not. It is up to you and your schedule how much you want to tweet. I would say a general rule is that your personal Timeline shouldn’t only have links to your blog. One of the best uses of Twitter is to interact with people. Be friendly and nice and open up conversations with others about books you liked, didn’t like and everywhere in between! You’ll be surprised how many people share your sentiments!
When tweeting about your reviews or Waiting on Wednesdays, it is great to tag authors and publishers in these tweets so they can see people are talking about their book. As well, they may even Retweet it which will bring you more traffic! As long as your reviews are positive (3 stars or more, with mostly positive sentiments about the book), you can tag authors and publishers in your review tweets. It is essential that you do not tag authors and publishers in negative reviews. Authors search these out enough on their own, they do not need you to draw attention to them. It is mean-spirited and just plain rude to do so.
I find it easiest if you schedule tweets with links to your blog posts in them. This way you are directing traffic to your blog and don’t have to actively be searching for your own links to post them when they go live. Hootsuite is one of the best websites and apps for this, as you can schedule tweets for a specific time and day or set it up to “Auto-Schedule” in which Hootsuite analyzes when the people who follow you are most active to send out the tweet at an optimal time. Using a combination is key: set a specific time and day for when you blog post is live and then “Auto-Schedule” to remind people that you have a blog post live.
Sharing The Love: Retweets and Tweeting Other’s Links
If someone tweets something that you find interesting or that your readers may enjoy, simply Retweet it! This is a great way to share someone else’s reviews, discussion posts or even sentiments about something happening in the blogosphere. It is an easy and convenient way to spread the message without stealing the person’s words or ideas.
Another way to do this is to copy the link from the blog post you are enjoying and tweeting it. Tag the author of the post in the tweet to give them credit while spreading the word about their post! It can make someone’s day to see that someone else is reading their blog posts and that they are sharing them with their audience.