#NAAugust Guest Post: Heather Young-Nichols on the oversaturation of the New Adult market and where it could go

Posted August 29, 2016 by Jamie in Blog Tours, Guest Posts, New Adult August // 0 Comments

#NAAugust Guest Post: Heather Young-Nichols on the oversaturation of the New Adult market and where it could go

Welcome to another day of New Adult August! We’re talking about all things New Adult throughout this month, and you can find out what we’ve shared so far and what to expect right here!

Today we have Heather Young-Nichols, on of the authors of DIRT ON THE DIAMOND, writing us a Guest Post about the NA market and where she wants NA to go in the future. There is a lot of insight here so read on to see what we can expect from the New Adult genre!

Finally, we’re also giving away an ebook of DIRT ON THE DIAMOND, open internationally, so be sure to go down to the bottom and enter. 😉


Oversaturation of the Market and Where NA Could Go

First, I’d like to thank Books are My Fandom for putting a spotlight on NA and having me along for the ride.

Ok, so I’m going to separate the two ideas of this post. First the oversaturation of the NA market and where I think NA could go.

Is the NA market oversaturated? In short, I could say yes. With the rise of self-publishing and the fact that anyone can hit publish and have a book out there, NA exploded and it seemed that all you would see when perusing the virtual shelves were the MMA fighting, step-brother, secret baby, bad boy, Dom books. Don’t get me wrong. I love some of these things. Maybe not all of them together in one book, though. For a while, every single NA book I picked up sounded like the last one I tried to read. Tropes are there for a reason and in romance, they are heavily used. There’s no problem with that. However, something has to make your story stand out. Add to that the fact that a lot of the NA books that soon flooded the market just weren’t really ready for the market. Poor editing and predictable story lines gave NA a serious backlash.

But…and this is a big one…the market is not oversaturated with really good, well-written, well-edited, went through so many beta readers that a list would be difficult to compile books that will not only grab the reader up and take them on a ride but also do well at moving copies. The problem is that the reader needs to sluff through the stuff that’s not ready to find the ones that were.

This is not a jab at those authors. Writers give all they have and some they didn’t know they had. But a lot them haven’t actually learned the business side of this writing thing. I can attest that when my first book came out, I was woefully unprepared. It happens. But the steps to creating a book are there and should be followed. Nobody writes a perfect first draft.

Now, where could NA go? Anywhere and everywhere! The thing about NA is that it encompasses that time when the main characters are adults but so don’t feel like they are. Or they are trying to figure this love thing out. Or trying to figure out how to pay all of their bills and still eat while working two jobs and going to college full time. It’s such a great time in a person’s life but also one for extreme growth. Yesterday, you were a high school student. Today you’re an adult and get your electric bill paid. So many things can go wrong and so many things can go right. Make your mistakes, learn from them.

As far as NA books go, I’d like to see this happen in historical romance, paranormal romance (where you don’t necessarily have the naiveté that you had in high school), give me the NA sci-fi. Aliens with sexy times!

I’d love for NA to take me everywhere. Some people have babies. Some go to college. Some don’t. We need to see all of these things in NA and I think that is the future. Mostly, I hope the future of NA goes beyond romance (though I love kissing books) but most of all, I hope it goes in the direction of originality. Even if it’s a trope, I want the author to flip it and make it theirs.

(PS. It you like NA and want to chat, you can find me at www.heatheryoungnichols.com or in my reader group https://www.facebook.com/groups/1053181018051039/

#NAAugust Guest Post: Heather Young-Nichols on the oversaturation of the New Adult market and where it could goDirt on the Diamond: A Baseball Duology by A.J. Matthews, Heather Young-Nichols
Published by Colbert Creative LLC on August 16th 2016
Genres: New Adult, Historical Fiction, Romance
Pages: 220
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Stealing Home by Amelia Matthews

Jack Behr knew two things: baseball and bloodshed. A proud warrior of the Ojibway Tribe of Saginaw, he’d given up the first to fight for his country in World War II, only to find himself mired to his knees in the latter. Now home, Jack struggles to readjust in a place that valued his scouting and marksmanship skills on the battlefield, but has little use for him anywhere else in “civilized” society.

Kitty Fitzgerald had finally realized a lifelong dream: to make a living playing a sport she loved. As the brave men of the country battled enemies overseas, Kitty battled foes on the diamond. She did her part to encourage morale during this trying time, and relished the experience, knowing it could end all too soon.

Then Kitty met Jack.

Kitty was never one to stand for intolerance or hatred, and sometimes her temper took control. Returning home from batting practice one evening, Kitty witnessed a uniformed soldier being attacked. An Indian soldier. Charging in with her bat, Kitty knocked out Jack’s assailant and slid right into his heart.

A shared love of the game brings them together, but will Jack’s battle scars and society’s prejudices pull them apart? Or can they mount the obstacles and realize that their love for the game, and one another, is stronger than anyone trying to throw them out for Stealing Home?

Head in the Game by Heather Young-Nichols

Zev Cohen dreamed of playing professional baseball since he was a little kid. After opting to finish college before going pro, he finds himself stuck in the minors. Right as the majors start paying attention to him, he loses his swing. His defense is better than ever and until that point, so was his offense.

Wrigley Behr was raised on baseball. Her father played pro and is on the verge of entering the Baseball Hall of Fame. His father had already earned his spot there. And, what most people don’t know, is her grandmother played in the All-American Girls Professional Baseball league. The sport is in her blood. As a girl, she’ll never play in the major league and instead focuses on her Master’s degree in psychology.

With his lost swing, Zev’s coach suggests he talk to a psychologist, who happens to be Wrigley’s mentor. Wrigley is beautiful, knows baseball, but worst of all can see every one of Zev’s faults. He doesn’t have time for distraction, she doesn’t date ball players, yet their attraction is undeniable.

Will Wrigley be the thing to draw Zev’s focus from his life’s dream or can she help him get his Head in the Game?


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About Heather Young-Nichols

Heather Young-Nichols is a multi-published YA and contemporary romance author and a native of the great and often very cold state of Michigan. She is better known at home and to her friends as the Snarker-in-Chief, a job she excels at beyond anything she could have imagined. She loves many things, but especially cold coffee, hot books, and baseball. But not necessarily in that order.

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